A Call To Action
The problem of slacktivism is a problem of efficacy. Whether you’re engaged in thick or thin action, or are focused on voice or instrumental outcomes, it’s possible to have a lousy theory of change or, worse, no theory of change.
Ethan Zuckerman • Mistrust: Why Losing Faith in Institutions Provides the Tools to Transform Them
When systems won’t respond to attempts at change, that’s the time to look for new tactics.
Ethan Zuckerman • Mistrust: Why Losing Faith in Institutions Provides the Tools to Transform Them
The first essential tip for having calls to action that work is—have calls to action! A sales process without a close will not produce sales. A web page without a next step is a dead end.