A branding exercise
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
A brand is trust. A brand is an expectation that the customer will be happy with his or her purchase. A brand is something built by creating a group of products that all serve the same person.
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
An effective brand must always stand for the same thing. An effective brand must be consistent. What your brand is consistent about perhaps matters far less than the fact that you are consistent in presenting the brand values. Know your brand. Decide what it stands for, good or bad, and get behind it consistently. The more consistent your brand mes
... See moreJeffrey W. Sass • Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)
demystifies the nebulous word that is “brand”