For someone to be successful in starting a company and then turning it into a multigenerational business, they need to have good taste in at least these two things: ideas to pursue and people to recruit.

• Don’t be afraid to zig when others zag. Canva made contrarian but conviction-driven decisions like staying private longer, avoiding outside leadership hires, and building a Swiss Army Knife product when conventional wisdom favored single-purpose tools. Staying true to your vision can be a key advantage.

• Canva employees have coaches, rather than

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