
9 Creative Lessons From Virgil Abloh

It’s a healthy practice to approach our work with as few accepted rules, starting points, and limitations as possible. Often the standards in our chosen medium are so ubiquitous, we take them for granted. They are invisible and unquestioned. This makes it nearly impossible to think outside the standard paradigm.
Rick Rubin • The Creative Act: A Way of Being
A good designer is able to craft all those associations, bringing in “the right mix of history and the future” to create a resonant narrative for consumers. Brands must build on past associations but go beyond nostalgia to novelty.
Debbie Millman • Brand Thinking and Other Noble Pursuits
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cause of what’s to come. You choose.
When talent doesn’t hustle, hustle beats talent. But when talent hustles, watch out.
When you work only for money, without any love for what you do in and of itself, your work will lac... See more