Copy of Viral Hooks Email

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SL: 10 Types of Viral Hooks You Can Use in Video Ads and Leads Preview: Crazy walkthrough including prompts, tools, and tons of examples. Body Copy: One really cool process I’ve been experimenting with lately… Is taking Viral Content Hooks… And then looking at ways to apply them into Video ...

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Hook Point

Brendan Kane

amazon.com

OK, let’s move on to the next AdWords ad copy strategy — insider knowledge.

People love secrets. (Rich Schefren describes secrets as a form of “social currency” — I love that.)

Think about the last time you knew something no one else did and were about to share that with someone. How exciting does that feel?

We can replicate this idea with our Google ... See more

The Hooked Model helps the product designer generate an initial prototype for a habit-forming technology. It also helps uncover potential weaknesses in an existing product’s habit-forming potential.

Nir Eyal • Hooked: How to Build Habit-Forming Products

The April Fools virality playbook for fearless marketers 🤡

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