Entireworld is sort of post-D.T.C., which is to say that there is no Silicon Valley boardroom trying to solve a problem for you. It’s just Sternberg, a fashion-industry refugee, feeling his way through it.

“Merch” is dead (allegedly) so people are really just going back to concept of apparel. Streetwear is no longer counter culture. Like running, it’s been a bit co-opted. Funny enough it’s the upstart running brands that have co-opted streetwear culture. Clothes are clothes outside of high fashion at this point. High fashion are “pieces” again In... See more

In order to protect exclusivity, stores had to commit to even larger buys, ordering more clothes than they could possibly sell. Then, when they couldn’t move the stuff, they’d return it. Thanks to the rise of fast fashion and the luxury market’s simultaneous attempt to keep up with its impossible pace, it all started to feel disposable. So detrimen... See more

When you visibly repair something, it becomes individual. That changes our relationship to our clothing and builds connection with it.