7 More Things, This Time About Persuasion
Rule of thumb: Give as little information as possible about your idea while still nudging the discussion in a useful direction.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Include no more than four items in each chunk.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
persuasion is all about—it’s having the tools you need to be heard.
Lee Hartley Carter • Persuasion: Convincing Others When Facts Don't Seem to Matter
The whole point of planning should be to help you identify and implement the critical few actions that you need to take to reach your goal.