But the Razr had something that other handsets had mostly neglected: it was hot . The design innovatively revitalized Y2K Futurism pop culture and is even now fondly remembered as a figurehead for the “Chromecore” and “McBling” aesthetics. It seemingly prioritized fashion over function, and that felt desirably fresh compared to the typical blobs of... See more
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You either are sexy or you are cool. But you can’t talk about it. However, you can talk about being a rebel. You can act like a rebel. I think that is the power of Apple.
Debbie Millman • Brand Thinking and Other Noble Pursuits
Steve Jobs introducing the " think different " campaign at an internal staff meeting.
Youtube • Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
as they want. You could even charge $19.99 for a T-shirt of the cover.