All Apple’s advertising and communications, their products, partnerships, their packaging, their store design, they are all WHATs to Apple’s WHY, proof that they actively challenge status quo thinking to empower the individual. Ever notice that their advertising never shows groups enjoying their products? Always individuals. Their Think Different c
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Apple encourages big thinking but small everything else.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
People with Apple laptop computers, for example, love opening them up while sitting in an airport. They like that everyone knows they are using a Mac. It’s an emblem, a symbol of who they are. That glowing Apple logo speaks to something about them and how they see the world. Does anyone notice when someone pops open the lid of their HP or Dell comp
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