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If you do the work to get your people talking, members of your community will be able to swap stories, support each other, and pursue collective goals. The richer the 1:1 connections between members, the stronger the community.
Kai Elmer Sotto • Get Together: How to build a community with your people
Investment and time are required to establish a foundation for lasting community; members need to feel as if they have a shared emotional connection, not just an affinity toward a product or brand, but with each other. It’s rare to come across this collective third space that blends together the public and private, Gát said.
Vox • Brands want to be more than your friend. They want community.
Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels aestheti... See more
Greg Isenberg • The Fast-Foodification of Everything
