Can BeReal Deliver On Its Promise?

It’s a social network that doesn’t show you follower counts, doesn’t let you edit pictures, it automatically follows everyone in your phone book, and I dunno, it’s an app. Josh Constine wrote about it with his trademark froth, suggesting that “the future of social is multiplayer,” a statement that - and I say this respecting Josh otherwise - means ... See more

The biggest obstacle Facebook has to overcome to make Reels successful is that the type of content that makes TikTok amazing is the stuff people don’t want to post in an environment connected to their real-life friends.