5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
Roger Martinlennysnewsletter.com
Saved by DKD and
5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
Saved by DKD and
Do play to your own, unique strengths. Reverse engineer the activity systems (and where-to-play and how-to-win choices) of your best competitors, and overlay them with yours. Ask how to make yours truly distinctive and value creating.
To find the strategy, ask yourself, What problem is this tactic here to solve? This question requires abandoning the what and the how and focusing on the why. The three-legged lander was a tactic, and landing safely on Mars was the strategy. The incubator was a tactic, and saving premature infants was the strategy. If you’re having trouble zooming
... See moreBroadly speaking, strategy is the antidote to competition. Specifically, a robust strategy is defined by its ability to pass five basic tests.