5 Cool Things You Didn’t Know About IKEA’s Danish Innovation Lab

We are approaching the biggest ecological collapse in 65 million years. The urgency of this moment demands a different kind of thinking — one that puts life at the centre of every decision. In conversation with Standard Deviation, we explore visions for a regenerative future, and what it means to give back much more than we take.

Category refers to the existing playbook of brand growth in a specific vertical and explores how to capitalize on its strengths and limitations. E.g. IKEA capitalized on the limitation of the furniture industry by: a) challenging the assumption that furniture needs to be put together when delivered and b) defining itself as the source of “well desi... See more

In tandem with this inch-wide starting point, Immy simultaneously established the mile-deep aspect, in the form of the Re Festival. This six-day online ideas festival was held in the first weeks of the pandemic, and saw an array of the world’s most original thinkers and doers invited to share their ideas and insights at the very beginning of CIVIC

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