Now let’s get you thinking about your brand. If you had to choose one story to describe who you are, which would it be? It can be something that happened to you, a story inspired by someone else, a fictional story or even a metaphor. …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. …………………………………………………. ……………………………

1The subject matter manifests itself in the form of a central image. 2Main themes then radiate from this image in the form of branches. 3Each branch is made unique by its own distinct label, colour and shape. 4Each branch may radiate further sub-branches identified by a key image and/or word. 5Branches or sub-branches may interconnect, depending on