4000 Weeks

In your life, there are going to be constant demands for your time and attention. How are you going to decide which of those demands gets resources? The trap many people fall into is to allocate their time to whoever screams loudest, and their talent to whatever offers them the fastest reward.

Adopt a “fixed volume” approach to productivity.

Start by creating a two-hour Founder Time block on your calendar that recurs weekly, during a time of day when you are most energetic. As they say in personal finance, “pay yourself first.” Do not look for small segments sandwiched between others’ requests; reserve windows that suit you best. During that window, you can tackle strategies from this

Greg McKeown, who wrote a phenomenal book on productivity called Essentialism: The Disciplined Pursuit of Less, boils this down to one key concept: Schedule two hours each day (i.e., put an event in your calendar) to work on your top goal only. And do this every single workday. Period.