#40 – On dialogic brands, better presentations, terrible ads, and influential yellow lines
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#40 – On dialogic brands, better presentations, terrible ads, and influential yellow lines
Lonnie Elliott on LinkedIn: Movie Monologues — Brand Manifestos
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The most powerful brands don't just deliver solutions; they inspire us to see the world differently. These brands, on the cutting edge of culture, craft immersive experiences that meet aspirational needs and introduce new ideas about the world. They get there by creating expansive narratives that leverage a wide range of tools and mediums. (ZJ)
25 things you won’t learn in brand strategy school: #2 What the hell is a brand strategist, anyway?
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