#40 – On dialogic brands, better presentations, terrible ads, and influential yellow lines
Maximilianstrategybites.substack.com
#40 – On dialogic brands, better presentations, terrible ads, and influential yellow lines
A brand is not ‘a logo’, nor is it even strictly ‘design’. A brand is an experience, a feeling, a sense and a vibration that oozes out of every interaction (however fleeting) between your business and a prospective client.
Liam Veitch • Stop Thinking Like a Freelancer
Everybody should be thinking of their brand as a character. It loosens what you can do and are allowed to do. Our competition is not other brands in the category, we don't give a shit about what others in the category are doing. The competition is the other things that are in your feed; that really funny comedian, that meme account, your best frien... See more
Zoe Scaman • Zoe Scaman on LinkedIn: Is the way we practice brand strategy today fundamentally irrelevant and… | 97 comments
For the fans of the Sociology of Business (but also for visitors), I put together an edit of the most popular posts from the last year. In case you missed them, or would like to revisit them, please continue reading below!
The Glory of Storytelling - by far the most popular recent post, as everyone seemingly feels strongly about brand marketing.
Cr
... See more