Getting onboarding right means knowing precisely what people want to accomplish and then putting all your energy into getting them there in the most effective way. 

The way you welcome people into your product will make or break the experience for them. It doesn't matter if you have the best offering ever — If your onboarding falls short, everything else will as well.

The next area where I think games have a lot to teach product designers is in onboarding . Many games follow the path of slowly revealing the complexity of a system over time, giving the player just enough to do that they're engaged but not overwhelmed. Often this is a continual process that happens across the entire span of the game. Multiple hour... See more

Every product needs a solid activation experience. Done well, they can mean hugely successful conversion from discovery to sign-up for your app. Here's a breakdown of Duolingo's legendarily strong activation experience. Complete activation experience breakdown in... See more