3_TRENDS_Vol.5: Florencia Lujani: Private Citizens, Sub vs. Counterculture + Degrowth Economics

How do you solve a problem like fashion? The industry is only getting bigger and its sustainability performance is not catching up with the pace of growth. Set to a backdrop this stark, it’s no surprise that an emerging number of super-engaged, eco-critical academics, activists, designers, and advocates are turning towards the ultimate alternative:... See more

Traditional business models no longer work in the internet age because they’re dependent on monetizing access to content (production) or selling ad space (distribution). The business of internet-native media shouldn’t be primarily concerned with either of those things. People must pay to support a specific POV – a subculture.

This is what we call lu... See more

Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.