The difficulty lies, as John Maynard Keynes said, “not in the new ideas, but in escaping from the old ones.”

Once the initial exploration is over, every week should lead us closer to being done, not further from it. Commit to an idea. See it through. Make it happen. You can always go back later, but only if you actually finish.

even well-meaning companies accidentally get trapped in survival mode. A business is started to solve a problem. But if the problem were truly solved, that business would no longer be needed!

“Business as usual” will not work anymore. We need a new paradigm for business, a new philosophy to lead and work by.