311 / The fallacy of faster
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311 / The fallacy of faster
The genius of Google’s innovation ask—and, make no mistake, it is genius—was making impatience a customer virtue. Google aspired to create impatient users who expected easy interfaces and ridiculously fast results at absolutely zero cost.
Michael Schrage • Who Do You Want Your Customers to Become?
What would it look like if, in a McLuhan-esque, medium is the message sort of way, our tools said to us:
It’s gonna take you a while.
It’s normal to take a while.
It’d be weird if you made something beautiful so quickly.
The problem isn’t that you’re not working fast enough.
The problem is your expectations are not realistic.
Our AI helps you slow the ... See more
It’s gonna take you a while.
It’s normal to take a while.
It’d be weird if you made something beautiful so quickly.
The problem isn’t that you’re not working fast enough.
The problem is your expectations are not realistic.
Our AI helps you slow the ... See more
Sari Azout • What Does Slow AI Look Like?
I owe this insight to my colleague Colin Nimick, a brilliant copywriter at Ogilvy who said, “In New York, people speak fast. In the American South, they speak slowly. Both of them are a form of politeness, understood in a different way. In New York, you speak quickly because you respect the value of the other person’s time and you don’t want to tak... See more
Adam Grant • Are We Too Impatient to Be Intelligent?
But the value wasn’t in the essay. What’s valuable is the effort you had to put in to produce the essay. Now, what AI essays do is they shortcut from the request to the delivery of the finished good and bypass the very part of the journey which is actually valuable—the time and effort you invest in constructing the essay in the first place.
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