3-2-1: The Secret to Creativity, How Our Challenges Shape Us, and the Value of Bad Workouts

Real creativity comes from finding your medium, from being in your element. When people find their medium, they discover their real creative strengths and come into their own. Genuine creativity is not only a matter of letting go but of holding on.

“Lateral thinking or thematic thinking, the ability to take a lesson from one thing and transfer it to another, is one of the most important disciplines that any of us can cultivate. From a really young age, we [my wife and I] began to cultivate this [in our toddler son, Jack] around this principle of ‘go around.’ The first time, we were staying in

there are three tools you can use to unlock your creative genius. Run an energizer. This is a quick exercise that can get you (or anyone who wants to participate) to laugh and relax. This frees your brain up from tiresome “executive functions” like weekly meetings and reports, and gives you access to the unrelated knowledge and experience that can

I believe that survival is also an act of creativity. It’s a matter of seeking out new ways to stay inspired, and creating paths that lead to a better future for yourself, and in turn, others.