3-2-1: On the importance of beauty, fixing silent complaints, and a simple rule to make life easier

“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.”

It’s never the right time, but right now is usually the best time.