The critical question isn’t how to differentiate between activities that matter and those that don’t, but what to do when far too many things feel at least somewhat important, and therefore arguably qualify as big rocks. Fortunately, a handful of wiser minds have addressed exactly this dilemma, and their counsel coalesces around three main principl... See more

“Modern society is defined by an excess of opportunity. We have more information, more products, and more options than ever before.

As a result, curating, filtering, and refining are more important skills than ever before. Those who edit best will find the signal in the noise.”

Nonessentialist Essentialist Thinks ALL THINGS TO ALL PEOPLE “I have to.” “It’s all important.” “How can I fit it all in?” LESS BUT BETTER “I choose to.” “Only a few things really matter.” “What are the trade-offs?” Does THE UNDISCIPLINED PURSUIT OF MORE Reacts to what’s most pressing Says “yes” to people without really thinking Tries to force exec

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