3-2-1: Anticipation vs. Expectation, How to Write an Ad, and the Definition of Love | James Clear
James Clearjamesclear.com
3-2-1: Anticipation vs. Expectation, How to Write an Ad, and the Definition of Love | James Clear
how the promise for more kept us both excited and engaged. This spirit of un-fulfillment is too often missing in our adult work lives.
put pressure on yourself to seek out and experience various places and people and perspectives that are new to you, interesting to you, compelling to you. Then, ask yourself: “How can I connect this place or person or point of view to my product in a compelling way?” If
(the most satisfying pleasures are the surprising ones, the ones that can’t be engineered).