So the choice is now: “I’m going to find this niche obscure thing, or I’ll get the mass market thing.” It’s either Paul Skallas or Malcolm Gladwell. Aesop Rock or ASAP Rocky. Boutique brand or Amazon. You get the idea.

The more high-end the clothing store, the fewer options on the rack. The masses want abundance. The wealthy want tasteful curation. This applies to more than fashion.