Saved by Danielle Vermeer
thredUP
In December, a fashion startup called Scarce started selling used luxury clothing in the form of mystery boxes, following in the footsteps of a British startup, Heat, which launched with the same concept in late 2019. Both companies claim they have managed to avoid a high return rate — one of the biggest potential pitfalls of a mystery box sales mo... See more
ModernRetail • To engineer virality, brands are making their own mystery boxes
With the exception of a few larger volume sellers, Amazon is shifting away from the retailer model by limiting their wholesale partnerships to the most impactful partners. The rules of the consumer economy are changing faster than ever. Some of these changes have had dire consequences, especially for independent retailers and challenger brands. Thi... See more
Web Smith • AMAZON PULLS THE RUG
7 out of a16z ’s latest Marketplace 100 are resale marketplaces. 2 of these 7 are in the top 10 (GOAT, StockX). Since last year, 3 resale marketplaces “graduated” via IPO or acquisition (Depop, 1stDibs, Tradesy).
Brandon Barros • The Marketplace 100: 2022
In order to protect exclusivity, stores had to commit to even larger buys, ordering more clothes than they could possibly sell. Then, when they couldn’t move the stuff, they’d return it. Thanks to the rise of fast fashion and the luxury market’s simultaneous attempt to keep up with its impossible pace, it all started to feel disposable. So detrimen... See more