Thanks to increased consumer consciousness around sustainability, the circular economy, and fair labor, resale has become fashion’s hottest sector—and brands want in. But scaling and making resale profitable isn’t easy, and with increasing competition in the space, it’s only going to get harder. 

If e-commerce took away the need to go to a physical store to browse, try on and buy clothes, social commerce removes the need to permanently own them. The total resale market is expected to double in value to $51 billion in the next five years, according to a report from ThredUp. Traditional retail operates on product newness and seasonality. In c... See more