I see hundreds, actually thousands, of online writing courses popping up on the Internet. Nearly all of them involve some cohort based model that trains people on how to write consistently for an online audience (for engagement).

The creators have already solved the riddle of content-driven writing, and they will show you how to crack the code.

Life... See more

Why write essays online like this? The truth is most people wake up and the first thing they do is look at their phone and read. What they read is not a book. Neither fiction nor nonfiction tomes, nor poetry nor autobiography, no, nothing like that at all. They’ll read social media posts, they’ll read news articles, their emails, sports summaries, ... See more

Many sites like Medium are, yes, rich with intelligent essays, but also rich with people giving generic advice in the hopes of selling the next ebook containing aggregated advice from other advice givers. And as more of us are tasked with appearing as experts, we’re incentivized to look the other way.