Taste is a word for how we measure culture and judge our relationship to it. If something suits our taste, we feel close to it and identify with it, as well as form relationships with other people based on it, the way customers commune over clothing labels (either loving or hating a particular brand). Intentionally bad taste might be just as compel

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the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work