TikTok and other social platforms are acting as potent top-of-funnel discovery channels for emerging music creators. ConvertKit’s acquisition of Fanbridge could help these newly discovered music creators re-engage fans. And recent developments around NFTs powered by platforms like Audius and Ditto Music could offer substantial and reliable monetiza... See more

The whole music industry is something like $20B. Compare it to video games, a $140B market, and you see the discrepancy. Fortnite alone makes $3B a year, and most of it is profit. Same with League of Legends — they make $2B a year, mainly selling virtual goods.