Now, this may be one of those moments when you’re thinking, “But we don’t have a Jeff.” The good news is that you don’t need a Jeff to make this type of decision. You only need to ruthlessly stick to the simple-to-understand (but sometimes hard-to-follow) principles and process that insist on customer obsession, encourage thinking long term, value
... See moreBill Carr • Working Backwards: Insights, Stories, and Secrets from Inside Amazon
“We only fund things that we can articulate crisply,” explained Amazon’s Jeff Wilke.
Ozan Varol • Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
I never chatted with Bezos about this, so I don't know if it was an explicit strategy on his part, but one of his great strengths as a communicator was the ability to encode the most important strategies for Amazon in very concise and memorable forms.
Take one example "Day 1." I don't know when he first said this to the company, but it was repeated
... See moreRemains of the Day • Compress to Impress
the more we think about decisions and the implications of them, the more we back away from the right decisions. Quit thinking about implications. Just make decisions.