We forget that everything is relative When we see a sale, we shouldn’t consider what the price used to be or how much we’re saving. Rather, we should consider what we’re actually going to spend. Buying a $60 shirt marked down from $100 isn’t “saving $40”; it is “spending $60.” Aunt Susan never actually got $40 in her pocket, but she did get an ugly

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Yes, it is very frustrating to pay more than you should have. But the anger over this form of “rip-off” fades if the product still gets the job done. Worse is the situation when the product is flawed. The frustration stays with you until you finally use up the product or get rid of it. The moral here is that one should not lose sight of quality in

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