#11: Can you be selfless on social media?

The burden of self-promotion isn’t only on creative people, obviously; much like Albers’s 65-year-old mom, we’re all expected to perform this labor now. If we’re fully employed, we know that the comfort of health insurance and a salary could be gone at any moment if our company decides to pivot or lay us off. Tech platforms, too, come and go, and t... See more

In the new work culture, enduring or even merely liking one’s job is not enough. Workers should love what they do, and then promote that love on social media, thus fusing their identities to that of their employers. … This is toil glamour, and it is going mainstream.

“The villain here is not necessarily the internet, or even the idea of social media,” she writes. “It is the invasive logic of  commercial  social media, and its financial incentive to keep us in a profitable state of anxiety, envy, and distraction.” The business model of platforms like this — which rely on advertising and clicks and “en

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