Saved by sari and
101 Design Rules
Listen for when someone is dismissing your ambitions. Only the petty do that. Avoid them. Instead, seek out those much better than you; they’ll make you feel that you can achieve your dreams, as theirs are probably even larger. They’ll wave you on to the finish line.
Brian Collins • 101 Design Rules
When someone disagrees with you, do not defend yourself. Instead, listen. Ask them to explain, validate their concern, expand on it, and affirm their point of view. Only then will anyone listen to anything you have to say. I wish someone had told me this in my teens.
Brian Collins • 101 Design Rules
Experience. Don’t observe.
Inhale. Don’t read.
Transfigure. Don’t shift.
Advocate. Don’t ponder.
Prove. Don’t promise.
Encourage. Don’t cut.
Imagine. Don’t worry.
Do. Don’t analyze.
Hear. Don’t listen.
Show. Don’t tell.
Give. Don’t take.
Brian Collins • 101 Design Rules
If you want to make people like things, work in advertising. If you want to make things people like, work in design. Both are valid ways to build a brand, but the second way pays off better in the long run.
Brian Collins • 101 Design Rules
There is no such thing as “The Future.” There is only and always “The Futures“—and they are all in competition with each other, fighting for dominance. Which future will you feed?
Brian Collins • 101 Design Rules
The opposite of courage is not cowardice. The opposite of courage is conformity.
Brian Collins • 101 Design Rules
Seek ambition. Hire character. Train talent.
Brian Collins • 101 Design Rules
The role of creative leadership is to create more leaders — not more followers. This view is more uncommon than I’d like.
Brian Collins • 101 Design Rules
When asked for a definition of “brand,” I use this: A brand is a promise performed consistently over time. It’s held up for a while now.