$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

That’s the power of an irresistible offer.

Many hugely successful agencies were built solely with a guarantee as their primary differentiator.

1. New Experience vs. the Status Quo. The best marketplaces don't just aggregate markets; they enhance them. OpenTable lets you search reservations across hundreds of restaurants in seconds. GrubHub lets you watch your food as it comes to your house.


2. Economic Advantages vs. the Status Quo. Some marketplaces give companies a lot of economic advantages.

We eventually wound up supporting subscriptions for all of these things, but early on, they were just fun theoretical discussions. Here’s the secret we used to answer all of them in the affirmative—tease out the service-level agreement that sits behind the product. It works for everything. So instead of a refrigerator, it’s the guarantee of fresh,