What makes a guarantee have power is a conditional statement: If you do not get X result in Y time period, we will Z.

Those who understand value are the ones who will be able to charge the most money for their services. The good news is that there is a repeatable formula that I have created (I’ve never seen it displayed elsewhere) to help quantify the variables that create value for any offer. I call it The Value Equation

Step #4 Create Your Solutions Delivery Vehicles (“The How”)

Growing

If you have a “commodity” offer, you will compete on price

life will pay you for your ability to solve using a divergent thought process. In other words, think of many solutions to a single problem. Not only that, convergent answers are binary. They are either right or they are wrong. With divergent thinking, you can have multiple right answers, and one answer that is way more right than the others. Cool r

both increasing average purchase value and increasing the number of times a customer buys results in one outcome: increasing each customer’s value.

In general, the dream outcome that most directly increases a prospect’s status will be the one they value most. As such, a prospect may value that entire category of vehicles that satisfy one desire more than another category that satisfies a different desire. For many men, making money is more important than being handsome. Why? Because money driv

Logical solution: make trains faster to increase satisfaction Psychological solution: decrease the pain of waiting by adding a dotted map Psychological solution: pay models to be the hostesses on the trip (people would wish it took longer to get to their destination!)