$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

#3 Time Delay (Goal = Decrease) Time delay is the time between a client buying and receiving the promised benefit. The shorter the distance between when they purchase and they receive value/the outcome, the more valuable your services or product is.

Can you see how much more valuable this is than a gym membership? The bundle does three core things: 1) Solves all the perceived problems (not just some) 2) Gives you the conviction that what you’re selling is one of a kind (very important) 3) Makes it impossible to compare or confuse your business or offering with the one down the street

There are three main markets that will always exist: Health, Wealth, and Relationships. The reason that those will always exist is that there is always tremendous pain when you lack them. There is always demand for solutions to these core human pains. The goal is to find a smaller subgroup within one of those larger buckets that is growing, has the

Differentiated = Value Driven Purchases

you must abandon any notion you have about “what's fair.” Every enormous company in the world charges you money for things that cost them nothing. It costs pennies for the phone company to add an additional user, except they don’t mind charging you hundreds per month for access.

you can see from the picture, there are four primary drivers of value. Two of the drivers (on top), you will seek to increase. The other two (on the bottom), you will seek to decrease. (1) (Yay) The Dream Outcome (Goal: Increase) (2) (Yay) Perceived Likelihood of Achievement (Goal: Increase) (3) (Boo) Perceived Time Delay Between Start and Achievem

When you raise your prices, you . . . . . . Increase your clients’ emotional investment . . . Increase your clients’ perceived value of your service . . . Increase your clients’ results because they value your service and are invested . . . Attract the best clients who are the easiest to satisfy and actually cost less to fulfill, and who are the mo

Don’t get romantic about how you want to solve the problem. Find a way to solve every problem a prospect

presents with. When you do that, you make an offer that’s so good, people just can't say no.