$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
Alex Hormoziamazon.com
$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
If you need something from someone, give them something for free, he needs or wants, then ask the for a favor and be upfront with what would mean success for you.
Communities offer great optionality for other business opportunities and revenue streams.
Most good working ads are or simulate UGC. It should look like native content because people skip... See more
Communities offer great optionality for other business opportunities and revenue streams.
Most good working ads are or simulate UGC. It should look like native content because people skip... See more
Shaan Puri • How to Build a Community | My First Million #213
KEY TAKEAWAYS While this chapter didn’t talk about how to write great copy (see the recommended reading at back of this book for that information), you now understand why the final 20 percent of the 41/39/20 rule is so critical. Your copy and creative shape how your list experiences your offers and are how you connect with them in a meaningful (and
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
always remember that you are speaking to one person, not to a crowd, even if you are mailing out a million sales pieces or your website is getting a million hits. Each prospect is looking at your material alone.
Craig Simpson • The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
The lesson for the rest of us is that if we want to make people care, we’ve got to tap into the things they care about. When everybody taps into the same thing, an arms race emerges. To avoid it, we’ve either got to shift onto new turf, as Thompson did, or find associations that are distinctive for our ideas.