$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)

Manufactured: Turn your ideas into reality. Pick a topic people find interesting. Then, learn about it, make it, or do it. Then, show it to the world. This costs the most time and effort since you have to create the experience versus talking about one you already had. But, it can have the biggest payouts. i) Example manufactured experience: I lived

Once you’ve given value for a while, or see who wants value, probe your list with Dean Jackson's timeless "9-word email" template”: Are you still looking to [4 word desire]? No

I divide topics into five categories: Far Past, Recent Past, Present, Trending, and Manufactured.

remember one thing: the goal is to demonstrate big value as fast as possible. Give yourself a downhill battle by giving away something crazy. Give away something for free people would normally pay for and they will want it. Note: I didn’t say, “so good they should pay for it,” I said, “stuff they actually pay for.” Big difference. Take this to hear

A lead magnet is a complete solution to a narrow problem. It’s typically a lower-cost or free offer to see who is interested in your stuff. And, once solved, it reveals another problem solved by your core offer. This is important because leads interested in lower-cost or free offers now are more likely to buy a related higher-cost offer later.

You can only grow your business in two ways: 1) Get more customers 2) Make them worth more

If someone is making more money than you, they are better at the game of business in some way.

I help (ideal customer) get (dream outcome) in (time period) without (effort and sacrifice) and (increase perceived likelihood of achievement–look at the pro tip below).

To cut the suspense, a lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If you get contact information from a website or database, those are leads. The numbers in your phone are leads. People on the street are leads. If you can contact them, they are leads.