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100 Things Every Designer Needs to Know About People
100 Things Every Designer Needs To Know About People
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Avoid putting anything important at the edges, since people tend not to look there.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)

Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a hurry that they routinely miss subtle cues