100 Things Every Designer Needs to Know About People (Voices That Matter)
Simplicity —The idea can be expressed simply and succinctly, without sacrificing depth (e.g., “It’s the economy, stupid,” used during Bill Clinton’s 1992 U.S. presidential campaign). 2. Surprise —The idea contains an element of surprise, which grabs attention (e.g., when the Center for Science in the Public Interest wanted to alarm consumers to the
... See moreKritina Holden • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
people, they can process only so much information at one time. Another mental process is using up their ability to see the obvious thing that you want them to. This is an important concept to understand when conducting heuristic analyses of your communications. Even small changes to your messages, page layouts, and user interactions can have a sign
... See moreChris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
- Design Principles – Design for scanning, not reading! Take advantage of conventions. Create effective visual hierarchies Break pages up into clearly defined areas. Make it obvious what’s clickable. Eliminate distractions. Format content to support scanning . Keep paragraphs short. Use bulleted lists. Highlight key terms.
Don't Make Me Think by Steve Krug – The Rabbit Hole
- In all the time I’ve spent watching people use the Web, the thing that has struck me most is the difference between how we think people use Web sites and how they actually use them. When we’re creating sites, we act as though people are going to pore over each page, reading all of our carefully crafted text, figuring out how we’ve organized things