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100 Little Ideas
Thread by @patio11: "Some people really benefit from hearing advice that everyone knows, for the same reason we keep schools open despite every subject in them h […]"
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The general rule is that the fewer cognitive resources are available, the more your brain will rely on biases, heuristics, and salient cues in the environment.
Matt Wallaert • Start at the End: How to Build Products That Create Change
If you want to change people’s behaviour, listening to their rational explanation for their behaviour may be misleading, because it isn’t ‘the real why’.
Rory Sutherland • Alchemy: The Surprising Power of Ideas That Don't Make Sense
Once upon a time, three groups of subjects were asked how much they would pay to save 2,000 / 20,000 / 200,000 migrating birds from drowning in uncovered oil ponds. The groups respectively answered $80, $78, and $88.1 This is scope insensitivity or scope neglect : the number of birds saved—the scope of the altruistic action—had little effect on wil
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