10 things worth sharing this week

But let’s put money aside for moment. We should nurture Long Tail endeavors because: * They create a more pluralistic, diverse, and multifaceted society * They remind us that not all riches are measured in monetary terms * They serve as a counterweight to group-think and narrow-mindedness * Genuine breakthroughs often start on the fringes before en... See more

The mass market is dying. There is no longer one best song or one best kind of coffee. Now there are a million micromarkets, but each micromarket still has a best.