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Brunello Cucinelli
Can a company that wants to make the best-quality outdoor clothing in the world be the size of Nike? Can a ten-table, three-star French restaurant retain its third star when it adds fifty tables? Can you have it all? The question haunted me throughout the 1980s as Patagonia evolved.
Yvon Chouinard • Let My People Go Surfing: The Education of a Reluctant Businessman
When I was in grad school, the unstated assumption in most of what we were taught was that the sole point of a business (or any institution, really) was to grow. To grow, grow, grow, to as large a scale as possible. To build an empire, take over the world. My classmates — tycoons in waiting — lapped it up. “Lifestyle businesses”? Nah! Those were fo... See more
umair haque • Why We Need to Build Human-Scale Organizations
Today, business is held fast in this paradox: the more “business” we do and the more we think solely in terms of “business,” the more we structure human exchange according to the precepts of yesterday’s paradigm; the less wealth we create, and often, the more wealth we destroy.
Umair Haque • Betterness: Economics for Humans (Kindle Single)
A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh i
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