Include your team’s mission and/or vision in every strategy document.In kick-off meetings, find opportunities to remind the team how this random project enables the team/company to come closer to its mission.At the top of your roadmap documents, include your team Vision or Mission.
Still, a good business plan could surmount these challenges. By my calculations, I need just two partners: one infinitely rich and one well-versed in running a business.
The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world