Ben Percifield

@benpercifield

Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats

All cardsCollections

Content Alone Will Kill the Creator Economy

72% of users would apply at least one selection filter for joining a community today - something already occurring on most Facebook groups.

Leveraging an owned space (app or website) ensures your community is future proof

“People are more interested in the social links that come from brand affiliations than in the brands themselves.” - HBR

Meme: a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by internet users.

For example, if there were canisters labeled “gasoline drums,” no worker would ever smoke near them because they were explicitly dangerous.

However, when the canisters were labeled “ empty gasoline drums,” workers would be less vigilant and would smoke near them.

The word empty , in their minds, meant “ free of risk .”