Ben Percifield

@benpercifield

Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats

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2. Own Your Community

Brands can have dozens of non-official pages, but there can only be one official

Future of Social Communities

COMMUNITIES SHOULD ACT AS ENHANCERS: in service of the product or the experience

Because Internet

Weston Public Library westonlibrary.org

Lingusitic Relativity

Most people identify the curvy shape as “bouba” and the pointy shape as “kiki.”

Felicia Davin • Let's have a bouba

@ 1:00:50 - We can only notice/perceive the colors we have the words for - Namibian tribe example: they can’t see blue because they don’t have a word for it.

Radiolab • Colors

not all languages have the same color terms. If you give speakers of different languages a color spectrum and ask them to label when one color becomes another, they will give different answers

Monica A. Winkler • This is how your language affects your thoughts

TELFAR is pursuing the reverse pyramid model of its growth. The Reverse Pyramid model refers to the revolutionary switch of the relationship between availability of something and its aspirational value. The model breaks from the established business and brand logic as it generates access to desirable products, taste, knowledge, and community in ord... See more

Substack • Entertainment x Shopping

The move to a true community repositions the topics of conversation from what the brand cares about to what the community talks about.

Future of Social Communities

“We want the discussions to be more than just about our product; that would be self-serving. We want it to be more than that. We see people sharing life’s successes and tragedies, setting goals and holding one another accountable.” - Brad Olson, SVP of Member Experience Peloton