Haley Helmold

Attention is the currency of achievement. Before you can create something worthy of other people’s attention, you have to learn to manage yours. Good art comes from deep focus and deep work. Your ability to become prolific, create art that resonates, touches people’s hearts, and hits people in the face with a crowbar depends on your ability to focu... See more

The key to creating unique, targeted design solutions is found in the gap between the verbal and the visual. Therein lies the gold. It is about linking strategy and design, and transforming insight, goals and strategy into visual images, identities and experiences, which together with slogans and other communication will help to build the desired b... See more

May we all aspire to be as observant and confident to notice root stairs and call them root stairs, so others could then use the phrase “root stairs.”

Attention + Novelty + Creative Exposition = Insight

rather than thinking about business as the exchange of value for money , instead, I’m thinking about business as:

a set of systems and processes

to help me honor my creative energy,

shared with purpose in the world.

To make something good, just do it. To make something great, just redo it, redo it, redo it. The secret to making fine things is in remaking them.

Authenticity is derived not from the uniqueness of your idea, but from the personal iterative process of creating meaning that takes place between you and your audience when you show up and share. Your ideas might not be unique, but the meaning made through conversation, collaboration, and interplay, is.