Haley Helmold

I've seen time and time again these wonderful, intimate products and events get started in New York, and then as they try to scale... the magic is lost.

9. Welcoming the unpredictable. For curious minds, the fact that the world keeps on changing is a feature, not a bug. They believe that their response determines how much disruptions affect them, and they choose to respond with curiosity.

In other words, to produce work and build an audience in the digital context is a dynamic choreography, and to succeed depends on the degree to which your mindset is emergent: Adaptable, responsive, and always in the process of becoming something new.

May we all aspire to be as observant and confident to notice root stairs and call them root stairs, so others could then use the phrase “root stairs.”

Attention + Novelty + Creative Exposition = Insight

For those of us struggling and aching to say something different, to be distinctly our own, to reject the stifling rationality of the world around us in favor of the symbolic, the creative, and the divine, creating a world is our path.

The key to creating unique, targeted design solutions is found in the gap between the verbal and the visual. Therein lies the gold. It is about linking strategy and design, and transforming insight, goals and strategy into visual images, identities and experiences, which together with slogans and other communication will help to build the desired b... See more

Design becomes strategy in action.

Author Robert Greene once said to me, “The more species you have in an ecosystem, the more diverse and rich it will be.” By diversifying your inputs, you build a rich creative ecosystem.