Abhishek Damania

The inimitable G. K. Chesterton once said, "There is a law written in the darkest of the Books of Life, and it is this: If you look at a thing nine hundred and ninety-nine times, you are perfectly safe; if you look at it the thousandth time, you are in frightful danger of seeing it for the first time."

As the art historian Jennifer Roberts argued several years ago, “Just because something is available instantly to vision does not mean that it is available instantly to consciousness.” Or, as she also puts it, just because you have looked at something doesn’t mean that you have seen it.

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste.

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste.

When you experience something novel it enriches and enlarges the existing boundaries of your world. By association, no branch becomes out of reach.

quit brainrot. unfollow trolls. read essays. go down rabbit holes. have a calendar. maintain a todo list. read old books. watch old movies. turn on dnd. walk with intent. eat without youtube. chew more. train without music. plan for 15 mins. execute. organise your desk. take something seriously. read ancient scripts. act fast. find bread. eat clean... See more

Our taste is that which confirms our identity. We pull from the timeline of culture, to reinforce to ourselves the effect we want to have on ourselves.

Taste is the personalizing of culture.