Anvika Anvika
@aanvika1993
Anvika Anvika
This led him to propose two kinds of reward: primary and conditioned reinforcers. A primary reinforcer is something we’re born to desire. A conditioned reinforcer is something we learn to desire, due to its association with a primary reinforcer.
because while our biological need for the primary reinforcer is easily satiable, our abstract desire for the conditioned reinforcer isn’t.The pigeons would stop seeking food once their bellies were full, but they’d take far longer to get tired of hearing the food dispenser click.
immediate rewards work better than delayed, unpredictable rewards work better than fixed, and conditioned rewards work better
the American management consultant Charles Coonradt wondered why people work harder at games they pay to play than at work they’re paid to do. Like Skinner, Coonradt saw that a defining feature of compelling games was immediate rewards. Most of the feedback loops in employment — from salary payments to annual performance appraisals — were torturously long.
Thus, the McNamara fallacy, as it came to be known, refers to our tendency to focus on the most quantifiable measures, even if doing so leads us from our actual goals. Put simply, we try to measure what we value, but end up valuing what we measure.
We’re easily motivated by points and scores because they’re easy to track and enjoyable to accrue. As such, scorekeeping is, for many, becoming the new foundation of their lives. “Looksmaxxing” is a new trend of gamified beauty, where people assign scores to physical appearance and then use any means necessary to maximize their score. And in the online wellness space, there is now a “Rejuvenation Olympics” complete with a leaderboard that ranks people by their “age reversal”. Even sleep has become a game; many people now use apps like Pokemon Sleep that reward them for achieving high “sleep scores”, and some even compete to get the highest “sleep ranking”.
Most such scores are simplifications that don’t tell the whole story. For instance, sleep trackers only measure what’s easy to measure, like movement, which says nothing about crucial facts like time spent in REM sleep. A more accurate measure of how well you slept would be how refreshed you feel in the morning, but since this can’t be quantified, it tends to be ignored.
: the constant, momentary “wins” that come with playing digital games give us a false sense of progression and accomplishment, a neurochemical high that feels like victory but is not, and which, if it becomes a habit, risks placating our ambitions to pursue true fulfilment.
All the things a gamified world promises in the short term — pride, purpose, meaning, control, motivation, and happiness — it threatens in the long term.
There is “wisdom in the crowd” when there is an objectively-correct answer, and when the errors cancel out, like when estimating jelly beans or answering pop culture questions.
In creative work, votes eliminate the interesting edges, because votes result in subtracting rather than adding, leaving only the boring residue that no one hated enough to v
... See moreEmerging Monetization Strategies for Digital Businesses in India 2
Mithun Madhusudantheindianpivot.substack.com
India 2
“How big is the addressable market? How many people have this problem? How many businesses suffer from this issue?
2.Then ask yourself the more important question: How painful is it? Pain can be measured by one or both of two factors: amplitude (really, really painful) or frequency (how often we suffer from it). Once you define your problem, go back to the matrix and see where it fits.”
Companies that exploit our gameplaying compulsion will have an edge over those who don’t, so every company that wishes to compete must gamify in ever more addictive ways, even though in the long term this harms everyone.
First: choose long-term goals over short-term ones. Short, frequent feedback loops offer regular reinforcement, which helps motiva
... See moreMost important factor determining success is the user experience; the best distributors/aggregrators/market-makers win by providing the best experience which earns them the most consumers/users, which attracts the most suppliers which enhances the user experience in a virtuous cycle.
In his April 2015 letter to shareholders, Amazon founder/CEO Jeff Bezos listed the four requirements for a “dreamy business”: “Customers love it, it can grow to very large size, it has strong returns on capital, and it’s durable in time—with the potential to endure for decades.” We want Prime to be such a good value, you'd be irresponsible not to b
... See moreYou don't have to be special to be successful. Ordinary people can do extraordinary things by choosing to be what most people are unwilling to be: consistent, hardworking, patient, and determined.