Vaibhav Parekh

@vaibhavp

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"Nobody reads advertising. People read what interests them and sometimes it's an ad." — Howard Gossage via Russell Davies.

The best definition of product positioning I have seen yet: “create a space inside the target customer’s head for ‘best buy for this type of situation’ and to attain undisputed occupancy of that space.”

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I feel such intense gratitude when I read a book by someone who, for a brief moment, makes me feel less alone in the world and makes these complicated things in my brain feel a little easier to understand.

Kevin Wilson • On What Makes a Good Writer with Kevin Wilson

Tom White on Substack

substack.com

Tom White on Substack

substack.com

Holy smokes

That beautiful moving place of taking action

A sense of reality in the short run but hope over the long haul

- From ‘Do Hard Things’

The stillness of mind & body in doing good work - those precious moments, just make life so much richer in that short period of time