Sublime

To create a value chain map, take a product and put it in the appropriate position at the top of a new diagram. Then map the services it depends on and the connections between them. This exercise can be performed quickly and cheaply on a whiteboard using sticky notes.16 Figure 14-3. Value chain map, courtesy of Simon Wardley The next step is to cre

Take each augmented (and, if available, potential) benefits statement. Determine how differentiated it is from your competitors’ or other alternatives. Analyse how valuable it is to your customer.